/ Luxury bathroom - Configured
How might we help consumers to use well their space for the desire?
Web application, eCommerce.
What was delivered and how
Business requirement gathering
Prototypes to run A/B testing
Working with the marketing team and user researcher, we have gathered feedback and user’s needs.
With the prototype I prepared, we went to the clients’ site to perform usability testing. It was a great experience, we have returned with valuable insights and iterated based on the feedback.
The app was developed by a 3rd party team, we launched the tool within 6 months and now its widely used by many bath-ware sales professionals in North America.
/ Understand the problem
First thing first, the "Why"
Complexity of the product
Audit and inspiration
The middle man
Ultimately our target user is consumers, but the company didn’t plan to launch this product line in the retail store. The user journey we outlined was the consumer will visit a showroom in person and the sales representative will demonstrate the actual product in their location. The sales rep. then help customers to configure the bathroom online or customers can also continue their journey after the visit. We understood the design challenge is about targeting to 2 types of user profiles. It’s a B2B tool but at the same time, B2C.
/ User Interface & Prototype
The most essential of the design process
Once we have outlined what challenge we would face, I sketch out a couple of paper prototypes and test them out with an industrial designer. At this point, I was only testing my logical thinking and flow. Because paper prototypes and static screens can be easily made within a few mins, I have iterated and improved the logic flow.
Few interface examples below:
With solid logic and flow, I started to craft out mid-prototypes to have options A and B to test with real users. At this stage, we were targeting the sales rep.
Moving forward with interactive prototypes.
/ Test result
Once we return with the result from usability testing, we have shared our findings with the team and 3rd party development company. I continued to apply the iteration and support dev team for interaction needs. The development was the integration of Sitecore and SAP. It was a great experience to learn the integration between SAP and Sitecore.
A sample of the final product.
/ More Case Studies
Visual experience for hospitality
Control how you consume
Designing for Transparency and Trust. Understand your consumption