ArtStation

UX strategy / UX design / Visual and interaction design

The process

I stumbled on ArtStation’s website this year, my eyes were blowing by all the great artworks there and quickly realized that they are lacking some help on the app side. I took it as good design excise.

Start with:

Analysis their revenue model from the website
This might sounds boring, but it’s very important for designer to align with the business goal.

Find out the engagement path
We all want to design something awesome, but how might we make user come back every so often.

Navigation re-organize
They got tons of great arts, I mean tons and tons. How can I re-design an app that allow user to quickly find what they looking for?

Conclusion:

After briefly investigate the gap between their popular website to mobile apps, I decide to bring some goodies from website to app, that’s including:

Job post
To allow user to view the job post through mobile app, that’s also the only CHARGE service I found from ArtStation.

Challenges
Apparently the challenges ArtStation post are very popular, a lot of users do participate and comment on each other’s work, the challenges feature does bring a lot of engagement to the ArtStation.

The screens

Bringing the most high-level and most frequent used navigation item to the home page, minimize the menu item to give delightful experiences.

Putting the job postings right on the top section of search to help the exposure, followed by art categories.
If user doesn’t know what keyword to search, they can start dig into this page.

The prototype